Social media company Meta has announced that content creators in Nigeria and Ghana can now earn money on its platform, marking a significant milestone in the company’s efforts to support African creators.
This change, implemented by Meta, previously excluded creators with Nigerian and Ghanaian addresses from Facebook monetization unless their page was managed from an eligible country.
Starting from Monday July 1, 2024, content creators in these countries will be able to earn on the platform. The two monetization features include In-Stream Ads on Facebook and Facebook Ads on Reels. These features will enable creators to earn money by producing original videos and fostering community engagement on the platform.
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Meta Global Partnerships Lead, Africa, Middle East, and Turkey, Moon Baz, speaking on the rollout of the feature, said the company was inspired by African creators who use Facebook to tell their stories, connect with others, and bring people together.
“Every day, we’re inspired by the incredible African creators who use Facebook to tell their stories, connect with others, and bring people together. This expansion will empower eligible creators in the vibrant creative industry across Nigeria and Ghana to earn money, whilst setting the bar high for creativity across the world and making Meta’s family of Apps the one-stop-shop for all creators”, he said.
To be eligible for the monetization features, Meta noted that creators must pass and remain compliant with Facebook’s Partner Monetisation Policies and Content Monetisation Policies, and they must be at least 18 years old.
For in-stream ads, creators must meet certain eligibility requirements such as having a minimum of 5,000 followers.
Types of In-stream Ads include Pre-roll Ads (which play before a video starts, mid-roll Ads (which play during videos), Image Add (static image ads that display beneath the content), and Post-roll Ads (ads that appear at the end of the videos). Ads on Facebook Reels integrate seamlessly into original Reels, enabling creators to get paid based on the performance of their original Reels while entertaining fans.
Meta’s expansion into Nigeria and Ghana reflects its broader strategy to empower African content creators, providing them with the necessary tools and opportunities to monetize their work.
The impact of this feature is anticipated to be profound, not only in enhancing the livelihoods of individual creators but also in stimulating the broader creative and digital industries in both countries. As more creators tap into these monetization opportunities, the region could see a surge in high-quality content, increased engagement, and a more vibrant online community.