Premier League club Manchester City have signed healthcare and pharmaceutical business Mundipharma as one of their most recent regional partners.
The multi-year deal sees Mundipharma Pte Ltd named the ‘Official Healthcare Product Partner of Manchester City Football Club’ in Mundipharma’s markets in Asia Pacific, Latin America, the Middle East and Africa. It reflects both partners’ commitment to deepening the connection they have with their fans and people in those emerging markets.
Under the partnership, Mundipharma will be incorporating Manchester City branding in a selection of their marketing and advertising campaigns and the logo of its popular range of BETADINE medicines will feature on the sleeve of the Club’s medical staff at friendly matches in Asia Pacific, Latin America, the Middle East and Africa.
Manchester City, who have 400 million followers around the world, are currently enjoying a successful start to the season, under the guidance of manager Pep Guardiola.
Mundipharma’s emerging markets business has grown significantly in recent years and its medicines are distributed in more than 120 countries worldwide.