Social networking platform for job seekers, professionals, and businesses, LinkedIn has rolled out a slate of new AI features to enhance the platform’s usability.
Recently, the social network introduced a trio of Artificial Intelligence (AI) tools designed to optimize companies’ marketing, recruiting, sales, and employee coaching efforts.
The first AI tool recently debuted is called ‘Accelerate’. This tool according to LinkedIn is rolled out for Campaign Managers, which is an existing service that marketers can use to launch ad campaigns on the social network.
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Accelerate uses AI to automatically generate ad campaigns complete with marketing copy and visuals.
The tool also suggests audiences that a brand’s advertisements should target. To activate the tool, marketers only have to enter a link to a web page that describes the products they wish to promote.
Accelerate was rolled out alongside a second new AI tool called ‘Recruiter 2024’. Just as the name suggests, this tool is designed to assist human resources professionals in easily finding the right candidates for a job opening
To search for potential applicants, all that is required for recruiters is to enter the natural language instructions into a chatbot-like interface. For instance, a recruiter seeking to hire software developers can type “find software developers”, and they will be presented with a list of potential candidates.
LinkedIn noted that the tool’s natural language interface not only makes writing search queries easier but also allows users to find more relevant candidates than before.
Knowing fully well that Recruiters have a tough job in hiring the right candidates, the rollout of this tool will eliminate some of the challenges recruiters face, by simplifying the sourcing experience and improving the precision of search to help find relevant candidates.
The third AI tool that LinkedIn recently unveiled is the Learning service, which provides access to employee training courses and other educational materials. The new tool aims to provide what the Microsoft unit describes as an “AI-powered coaching experience.”
It allows users to ask a question about a certain business topic, such as launching marketing projects, and receive guidance in a natural language format. The tool is launching with an initial focus on two areas: leadership and management.
Furthermore, it’s capable of highlighting educational resources on LinkedIn Learning that answer the user’s question in more detail.
It is worth noting that LinkedIn is currently piloting its new AI features with a limited number of customers. The company plans to make the features more broadly available later this year.
The professional networking site will gradually roll out its first features, intended to streamline and simplify how recruiters find candidates on the site, between October 2023 and April 2024, and expects to announce more rollouts again in April.