Konga.com restructures its business as economy hammers e-commerce in Nigeria

Nigeria’s largest online mall, Konga.com, will lay off some of its employees, as part of its business development strategy whereby it reviews staff strength every 6months. Konga has been doing this consistently over the last 2 years and usually let go of staff that still go on and do great things elsewhere.

The CEO of Konga, Shola Adekoya stated that “The restructuring which also entails workforce reduction is a prudent and necessary step for the long term success of the company. The reorganizing will also impact the business model as we continue to do retail but only focus on the products that customers really like with high throughput in the warehouse and that will leave other products to strategic merchants that will take over some of the products in a marketplace fashion. By this, Konga will optimize its warehouse and from September will allow merchants to begin to store items in the KONGA warehouse which guarantees quality and ensures quicker shipping times for customers.”

Konga began operations as a first party retailer investing in inventory and infrastructure to support the birth of ecommerce in the region. The company has now evolved to become Nigeria’s most vibrant online marketplace with close to 30,000 merchants registered and selling on the platform. With over 200,000 products listed on the site, spanning various categories including Phones, Computers, Clothing, Shoes, Home Appliances, Books, healthcare, Baby Products, personal care and much more; Konga is Nigeria’s largest online marketplace. Konga has offices in Lagos, hubs in South Africa and China; with warehouses and distribution centers all over Nigeria.

This restructuring which is focused on reconfiguration and reallocating resources to focus on areas that offer the highest growth opportunities and alignment with Konga’s strategic objectives is absolutely necessary for Konga in becoming the engine of commerce and trade in Africa.