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Jigbo Launches To Take Up Indomie Noodles

Jigbo Launches To Take Up Indomie Noodles
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Abacha (the dried shredded cassava delicacy which is very popular in Southeast Nigeria) is going global [I do not have the correct Igbo alphabet on my laptop to differentiate the pronunciation from a human “Abacha”]. Some smart guys have pre-processed abacha with spices to go. So, you do not need the raw cassava and all the efforts needed to shred it.
 
It seems Jigbo has NAFDAC seal already and is exporting to US, UK, etc from Ogbete, Enugu. Indomie noodles, you have a decent competitor right now, because the brand Jigbo is here.
 
When we say low level semi-manufacturing, this is what it is. As they scale, they can reduce cost while improving quality. Magically, this becomes another category in the FMCGs. Yes, Flour Mills of the world will quickly adopt and add. If we cannot make a rocket, we can at least shred cassava, package and reduce food wastages.

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Comment 1: This one enter, I will be interested in the spices and the number of ingredients baked in there. Indomie and co now have a rival, abacha has been christened, and it’s now going global.

We need another miracle on bread, all the key ingredients must be sourced locally, we eat a lot of bread in this country, and buying one small loaf for N1000 was not part of the original agreement.

Substitution method is what we need in the food space now, foods must be abundant and affordable. To eat food is a right, and not a privilege.

Comment 2: Excellent to see. Have had this many times and reminds of childhood! Can be had hot or cold! That said, appalled by the translation of what he is saying – so much off the point!

My Response: “That said, appalled by the translation of what he is saying – so much off the point!” – you need to be in Ogbete, Kano market, Ariaria, Ogbomosho, etc to understand why he emphasized on those. Making a point that it was not from China, while unnecessary, is addressing more than 80% of the questions. Nigeria does not make anything and many buyers will need answers on those.

That said, the days when Nigerian makers can find ways to engage professional sales people, we will advance. In other words, getting someone to polish the product  communication to appeal to more customer bases.


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