It is not the best product that wins… It is the best-known product that wins.

The first reaction to the above statement is usually negative. Most first-time entrepreneurs argue with this statement, and it is the reason they make and repeat a lot of mistakes. They think they need to get the product perfect before launching. They want to tweak and fix every bug before the product ever gets launched. … Continue reading It is not the best product that wins… It is the best-known product that wins.