While we are still waiting for sealing of the Tiktok deal (MicroTok, a name suggested by Ndubuisi Ekekwe for the future version of Microsoft’s Tiktok), Instagram has today, Wednesday, August 5, 2020 launched Reels. It is believed that this new Tiktok rival will be having the same, if not better features than the giant of 15 seconds video, Mr. Tiktok.
The short-form video feature is targeted to rival Tiktok’s famous identity. Users can make 15-second videos inside the Instagram app using editing tools to help film different clips, which can be shared within a new tab on Instagram’s public Explore page.
Although some users are already complaining that Instagram should spare the platform the headache that came with Tiktok, but it seems that it is already a done deal.
Tekedia Mini-MBA edition 16 (Feb 10 – May 3, 2025) opens registrations; register today for early bird discounts.
Tekedia AI in Business Masterclass opens registrations here.
Join Tekedia Capital Syndicate and invest in Africa’s finest startups here.
A note from Instagram official account:
Introducing Reels
Now you can record and edit 15-second multi-clip videos with music, effects and new creative features. Reels lets you express yourself and entertain people, whether you’re showing off a new skill or making a funny video the world deserves to see.
Share reels with friends on Feed — and if you have a public account, you can also share reels with the larger Instagram community in a new space in Explore.??
Today Reels is rolling out to more than 50 countries, and we can’t wait to see what you create.
The big question now, is.. should Microsoft continue with its proposed deal with ByteDance to localize Tiktok USA base?
IT IS REELY INTERESTING.
