How do you thrive in business? I will take you to Oriendu Market Ovim and this is the answer: “ahia oma na-ere onwe ya” which means that a great product will sell itself. It is not saying that you do not need to advertise. Rather, the Igbo proverb is saying that if the product is great, customers will come, and they will repeat, and they will recruit other customers, because great products create fandom.
So, to thrive in business, the African business worldview encapsulated in that Igbo ageless line (other tribes have different versions) challenges companies to make great products. Then, they did not stop there; there is another component which is “onye nwere mmadu ka onye nwere ego”; he or she who has networks, contacts, relationships, etc, is going to be more successful in business than someone who has just money. This is about building trust in the market, and nurturing relationships because business wins on intangible factors of production which even capital or money cannot deliver.
Join me today as we discuss How To Thrive in Business, and Keep Thriving – Ndubuisi Ekekwe | Sat, July 13 | 7pm-8.30pm WAT . Looking at data from dozens of Tekedia Capital startups, I have put together 5 core factors which define winning and thriving in markets. This is Tekedia Institute, our product is knowledge.
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Register for Tekedia Mini-MBA (Sept 9 – Dec 7, 2024), and join Prof Ndubuisi Ekekwe and our global faculty; click here.