In general, launching and developing a successful application is a complex process. It requires a balanced approach and management of many risks and challenges. A good example is the National Casino application where all the rules for the perfect gambling app are respected. But proper planning, budget and team management, as well as continuous training and market analysis will help minimize risks and ensure the success of the project.
How Does a New Application Start?
To successfully launch a new application, you must follow a certain sequence of steps. First of all, conduct market research and determine the target audience. This will help you make the right choice of design, color palette and compose the functionality of the application in accordance with the needs of users.
In order for an application to be attractive to the target audience, a number of factors must be taken into account. Visual design, usability, functionality. All this directly affects the involvement of users and their trust in the application. You should also not forget about the marketing strategy. It should also attract exactly the audience that you have identified. It is important to understand that each audience is unique. So an individual approach is needed. It makes the application as attractive as possible for it.
After that, you need to develop an API for mobile applications. The API can be created in different server-side programming languages such as Java, C#, Python, NodeJS, etc.
The next step is to develop a mobile application. The main mobile operating systems are Android and iOS. So applications should be developed using popular programming languages such as Java for Android and Swift for iOS. Developers can also use less common mobile app development frameworks such as React Native.
An important step is to test the application before launching it. This will allow you to detect and correct errors and shortcomings. You’ll increase the quality and security of the application.
Also, keep in mind that launching an app will require an appropriate budget, development time, and a Product Owner. The team can be assembled for the project, if it does not exist. Project implementation can be a long and costly process. But if you pay attention to every factor, you can get the desired result.
After the successful completion of all stages, the application is ready to launch. You can start promoting on the market, attracting new users.
About the Risks
There are risks of underestimating the budget and development time, the absence of a Product Owner. A complex application can take anywhere from 6 to 12 months to develop. At the same time, several teams of developers, analysts, and testers will work. And there must be a Product Owner or a colleague who will combine this role. In fact, this is the main role. And without such a coordinator, the development timeline can be greatly delayed. If it is not possible to fully staff the teams, then there are outsourcing and outstaff companies that will help in product development. Or they will allocate employees to the team.
In general, launching and developing a successful application is a complex process. It requires a balanced approach and management of many risks and challenges.
Application Continuous Improvement Techniques
First of all, you need to use metrics and communicate with the target audience. The analysis of metrics will allow you to identify unused menu items. You’ll understand how interesting this or that functionality is for users. To improve the user experience, you can bring the most popular menu items to the main page and make them more convenient with the help of links and banners.
It is also important to constantly analyze and improve the usability of the application. For example, if users often watch models on the site and save links to mobile devices, then for a more convenient and comfortable search and purchase, it is necessary to create a function for opening links in the application.
The most efficient process for developing an application is in two-week sprints. Initially, the task of creating an application is divided into parts: “create an API”, “create an Android application”, “create an iOS application”. The task to “create an API” is divided into a list of required endpoints. And so on in depth, until the duration of the solution of a specific problem is less than eight working days. At the end of the sprint, the team should conduct a retrospective analysis, discuss what worked well and what can be improved in the next sprint.
This process allows you to quickly create a product and make changes to it with minimal cost and maximum efficiency.
About App Recognition
The successful operation of the application directly depends on the success of the business as a whole, and not only on the quality of the application itself – this is important to remember. We basically created a completely new application at our company and every four weeks we release a new release and add new features. The application is known among users due to its high brand awareness. Every month, more than one million unique users visit the site and the application – this is due to the high quality of goods and services of delivery, assistance and customer support.
When developing the application, the main difficulty was to build clear communication between the business and all team members. Business, marketing, designers, developers – everyone has different opinions and visions of processes and the end result. This difficulty was successfully overcome thanks to competent management and a friendly atmosphere.
The design for the application was created taking into account the accumulated experience. Each screen was analyzed based on the results of communication with the focus group for convenience and usability. Many edits were made before the final version appeared. The application is designed in such a way that the user can comfortably spend time in it. The functionality is made with an emphasis on the quick search for the necessary model of shoes, clothes or accessories. At the same time, it is possible to add products to “Favorites”, subscribe to the product. The user account displays statistics on orders, you can leave a review about the purchased product or after a long time to hand over the shoes for repair.
What Makes An Application Successful?
The value of an application is determined by how useful it can be for users. For example, an application with weather forecasts in Moscow is only valuable for residents or visitors of this city, and if there are no similar solutions on the market, then the value of this product will be high at first, but will gradually decrease with increasing competition. To increase the value of the application, you need to add new features, such as an increase in the number of cities, hourly weather forecast, rain or sudden temperature change alerts.