The laws of nations shape markets and commerce. And companies advance via business models they operate on. Yes, the US Supreme Court has normalized Apple Pay with an external link – “In the wake of the U.S. Supreme Court’s rejection to hear Apple’s appeal in its protracted legal battle with Epic Games, the tech giant has unveiled a series of substantial adjustments to the App Store Guidelines” – but Apple has also covered its flanks with a new “tax” – “Developers using alternative payment platforms will be subject to a commission of 12% if they are part of the App Store Small Business Program and 27% for other apps”.
Check carefully, there is no alternative: companies do not innovate only to disarm and even courts cannot make that happen. The only solution to what people call an “unfair” Apple Pay policy is to create a better product than Apple.
Good People, what is the difference between 12 and a dozen? Ask the new Apple Pay policy! Poor Epic Games, you just made some lawyers richer for largely nothing.
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Get me right, I am not into those activism. The New York Times refused to pay Twitter but expected people to pay for its content. Microsoft Office did not allow many things until Google Doc came. And Yahoo Mail was terrible with 4MB space until Gmail was launched. Simply, there is a way to put companies in line, and using courts and lawyers rarely deliver any transformational real change, as when you close one, they open another flank. To get real change, a new basis of competition is required and that is the message Apple Pay policy will listen to.
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