Your SEO playbook may be expiring soon and that means you must retool your business for your site visitors to actually seek out your website, over relying on Google search results. Yes, the new Google Gemini AI Mode may expire many businesses: “AI Mode is a radical new search experience where Google’s AI, powered by Gemini 2.0, takes full control of the search results.
“Unlike traditional search which presents a list of links to explore, AI Mode generates an answer directly on the search page using advanced reasoning, thinking, and multimodal capabilities. The response may include web summaries, Knowledge Graph content, and shopping data, presented as a more complex version of the existing AI Overviews.” Simply, users may not need to click to visit your site.
That means in the next few months, expect the traffic from Google to your website to drop. And before that happens, you must explore new ways to get users to your website directly.
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About Google AI Mode
- Enhanced AI Overviews: Google is using Gemini 2.0 to power AI Overviews, which are the AI-generated summaries that appear at the top of some search results. This upgrade aims to provide more accurate and helpful responses, especially for complex queries like those involving coding or advanced math.This also involves expanding access to AI overviews, so that more people can utilize them.
- AI Mode: This is a new, experimental search mode that goes beyond AI Overviews. It creates a more interactive, conversational AI experience within Google Search.
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