The new game in town for struggling companies is to load up with Bitcoin: “GameStop Corp announced that its board of directors unanimously approved an update to its investment policy, allowing Bitcoin to be included as a treasury reserve asset. This decision marks a significant shift in the company’s financial strategy, aligning it with a growing trend among corporations to diversify their reserves with cryptocurrency.
This move follows the example set by Strategy (formerly MicroStrategy), a company that has become the largest corporate holder of Bitcoin after investing billions into the cryptocurrency. GameStop’s decision comes amid a broader context of increasing institutional interest in Bitcoin, highlighted by U.S. President Donald Trump’s executive order earlier in March 2025 to establish a national strategic reserve of cryptocurrencies. The announcement has sparked optimism among investors, with GameStop’s stock surging over 6% in after-hours trading following the news, though it later moderated.
“GameStop, a video game retailer known for its role in the 2021 meme stock frenzy, plans to use a portion of its cash reserves—reported at nearly $4.8 billion as of February 1, 2025—or future debt and equity issuances to invest in Bitcoin.”
Simply, GameStop has stopped for a new game called “Buy BTC”
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