What is the construct of first-scaler advantages? How do you optimize uncertainty, speed and growth in your young company? The world has always focused on first-mover advantages (the first to market largely wins). In Tekedia Institute, we posit that to win in categories and sectors, you need to do more than being the first to market. Yes, in the stable state of digital markets, winners are usually those that scale first, not necessarily those that began first.
When you scale, you improve marginal cost and unit economics, triggering a virtuoso circle of winner-take-all. The greatest reward in a digital business is to attain a near-zero marginal cost.
Interestingly, winners attain that asymptotic marginal cost positioning by being the first to scale in their categories. You do not need to be the first to start or move into that category. You simply need to be first to scale.
Tekedia Mini-MBA edition 16 (Feb 10 – May 3, 2025) opens registrations; register today for early bird discounts.
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If you join me in Tekedia Mini-MBA which begins Feb 6, 2023, you will learn the mechanics of business growth. You will master the fundamental elements to scale companies. In physics, they taught you Mechanical Advantage; here, I will explain Scalable Advantage with business cases. Pick your seat in our virtual classroom today.
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Register for Tekedia Mini-MBA (Feb 10 - May 3, 2025), and join Prof Ndubuisi Ekekwe and our global faculty; click here.