There are two major stable states in business: the IDEA and REVENUE states. Everything we do in business is to cause a Transduction, from Idea to Revenue states. Yes, as a lovable Physics student in secondary school, I like to use natural philosophy to explain things. Here, the word is “transduction”, moving from one energy state to another.
The “idea state” has to move to the “revenue state” for you to find success in the market, and for that to happen, you must exert energy in the system. The energy in this case comprises many things organized around processes, tools, and people. Oh yes, you work on the factors of production. Amazing indeed.
All those components provide the Grand Playbook of Business. And from Oriendu Market Ovim (Abia State) to Goldman Sachs trading desk in New York, the DNA of all thriving businesses is the same: fix your customer frictions by deploying capabilities, building products and services, via efficient organization of the factors of production.
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