Winning Markets Through Perception Demand

#1 · September 1, 2019, 11:57 AM

Steve Jobs, Apple Founder, was legendary for stimulating demand. He worked without surveys or focus groups. He was a genius, peerless in his generation. He saw an unborn future many years ago. He was an icon, who changed his world. He developed a good design paradigm of working at the perception of customers, beyond their needs and expectations. He found glory and Apple triumphed with iPod, iPhone, iPad and more.

Perception Demand Construct is the game of the future.

The Perception Demand Construct is a construct where you work on things which are not really evident to be in demand. Yet you go ahead to create that product. The demand may not be existing but you are confident you can stimulate it. Yes, you do believe that your product can elicit demand and grow the sector when launched. This is different from existing demand which could be met via starting a web hosting company or selling light bulbs where you know people actually need those services.

#2 · September 1, 2019, 1:31 PM

It's for the elite entrepreneurs, the top 0.5%; largely one per sector, lasting at least a decade before another of such WOW innovations.

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Of course we cannot ask many people to dream of such height, there are lesser ones they can aim for.

First we need to encourage original thinking, because most people have outsourced their thinking tasks, and we are likely to have more dumb people in the world as the decades roll in.

We are busy creating and perfecting intelligent machines, while majority of humans are delivering poorer quality of thoughts. The future is even scary.

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Winning Markets Through Perception Demand

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