WhatsApp Hits 100 billion Messages Daily
WhatsApp hits numbers: "WhatsApp now delivers close to 100 billion messages every day, CEO Mark Zuckerberg shared during the latest quarterly earnings call." Essentially, WhatsApp does more than 5x the entire global SMS system did at its peak. At the current number of global SMS, about 18.7 billion messages per day, WhatsApp is even running at higher multiples. Now that Facebook is adding payment to WhatsApp, no one can predict what would happen. Possibly, broad fintech and banking sectors may not be the same again!
WhatsApp, the popular instant messaging app owned by Facebook, is now delivering roughly 100 billion messages a day, the company’s chief executive Mark Zuckerberg said at the quarterly earnings call Thursday.
For some perspective, users exchanged 100 billion messages on WhatsApp last New Year’s Eve. That is the day when WhatsApp tops its engagement figures, and as many of you may remember, also the time when the service customarily suffered glitches in the past years. (No outage on last New Year’s Eve!)