Quote from Ndubuisi Ekekwe on May 12, 2018, 6:09 PM

Adetunji Eleso has a good piece that examines what indigenous (Nigerian) investors want in startups which are raising capital. He noted the following which I have rephrased:

1. The problem has to be BIG to entice investors.
2. A company must have validated its business hypothesis to get the interests of investors.
3. The investors typically have defined structures on deals they could make. The founders must be flexible as they negotiate.
4. Valuations must be based on hard business numbers like revenue, profitability, etc.
5. At the end, the investors want to make money. How would that startup help investors make money?
6. Investors require a strong corporate governance - doing things the right ways.
7. To ensure smooth relationship, investors want startups to have good records on their operations. Ideally, any firm must have this at the beginning to demonstrate a system of accountability

This is the piece here.