Quote from nblinks11 on August 7, 2019, 9:33 AM

As one of the real estate agent in Lagos, Nigeria, we look at few ways real estate agents can market their properties. As you may know, getting to promote a landed property business may sometimes be a daunting task. Nevertheless, creating a great real estate marketing strategy may help you all the way. With great real estate promotional tools and ideas put together, you are guaranty to have headway for your business.

Obviously, you are aware of the fact that the competition out there is massive; and you need something spectacular to get ahead of your competitors. To have that competitive advantage marketing your real estate business, I will like you to consider using the following:

1. Create your own property listing site:

As a real estate professional, dealing with both commercial and residential properties in Nigeria, the number one thing you should do is to create your own website (you can get website designer to do this for you).

With your website, you have the utmost advantage to showcase what you have at hand to your prospects. Not only will your site act as a property showcasing platform, but also act as a point of reference to those looking to patronize you.
For this reason, get a website for your landed property business.

2. Use real estate listing sites:

Having your own website may not be enough for you to attract targeted audience. You can leverage on other property listing websites. Using some of these platforms may come with a fee; but, majority of them can actually list your properties for you at no cost.
Depending on your region of operation, you can search online for these websites.

For example, the following property listing website cater for landed property professional as follows (there are more when you search online):

• United Kingdom: Rightmove, Zoopla, Gumtree.
• United State of America: Craiglist, Zillow, Realtors.com.
• Australia: Realestate.com.au.
• Nigeria: Yokebay Properties.

3. Social Media Marketing:

At the present time, the use of social media platform for marketing is growing each day. In fact, many business owners claimed to receive more customers from various social media platform. Why not leverage on the popularity of these platforms to promote your business.

In order to be use these platforms successfully, you will need to take some of the following steps:

• Join a group or create a group (on Facebook for example). Be prominent on the groups.
• Post regularly on the platform.
• Be more engaging with your audience.
• Connect with influential people on the platform.
• Build your brand.

With the likes of Facebook, Instagram and Twitter, you can generate sale through the use of strong social media marketing strategy

4. Use of Search Engine Optimization (SEO) Strategy:

SEO has been know to be an effective marketing strategy by many expert in the industry. In fact, many real estate professionals are now taking advantage of the free traffic generated through the use of SEO. You too can take advantage of it.

To be successful with using SEO, you need to work out the best ways of creating great contents on your site. Not only do you have to be creative in doing this, but also add value to your reader.

In addition (most importantly), you need other websites to link to your site. All these will help you achieve great positions on search engine ranking.
As can be seen, using the above 4 real estate marketing ideas and strategies will give you a better chance of promoting your property business to the right audiences.