DD
MM
YYYY

PAGES

DD
MM
YYYY

spot_img

PAGES

Home Tekedia Forum

Tekedia Forum

Forum Navigation
Please or Register to create posts and topics.

US Digital Ad hits $100 billion

Internet Advertising Report

The shift is here: 'Digital ad spending in the United States exceeded $100 billion for the first time last year, according to the latest internet advertising report from the Interactive Advertising Bureau and PricewaterhouseCoopers'. Specifically, total domestic spending reached $107.5 billion, a 22 percent increase from 2017. Mobile advertising has become increasingly dominant, growing 40 percent year-over-year, to $69.9 billion. And video ad spending grew 37 percent to $16.3 billion, Techcrunch reports.