Looking at these images and creatives chronicled by Prof Nnamdi Madichie, one thing comes to mind: who can jet-fuel these latent talents! The woman in the village sings, no one pays her; Beyonce drops a line, $millions follow. They fight at Oshodi Lagos, a free show. But in Wrestlemania America, you need subscriptions to watch staged fights. Someone needs to unlock value in Africa.
Looking at these images and creatives chronicled by Prof Nnamdi Madichie, one thing comes to mind: who can jet-fuel these latent talents! The woman in the village sings, no one pays her; Beyonce drops a line, $millions follow. They fight at Oshodi Lagos, a free show. But in Wrestlemania America, you need subscriptions to watch staged fights. Someone needs to unlock value in Africa.