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Trump returns to X (Twitter)

Trump returns to X (Twitter) and it is a big win for Elon Musk. But as the Musk people celebrate, investors in Truth Social, Trump’s anchored social media business, may not be happy, because Trump is the one oasis of that business: “Investors have reacted to Trump Media's financial troubles with concern, leading to a significant drop in the company’s stock price. Shares of Trump Media, which trade under the ticker DJT, closed at $24.88 on Monday, down from a peak of about $90 when it went public”

What do you think will happen to Truth Social if Trump wins the presidency? Do you expect Musk to acquire DJT? I posit that if Trump becomes more active on Twitter, Truth Social may struggle financially.

Trump is going back to his 2016 winning formula - social media. He has opened tents in ecosystems like TikTok and X, hoping that he could activate young people  as the contest for the US presidency intensifies,  with a totally revamped field, after Biden dropped out, and Kamala Harris replaced him.

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