Transsion is Winning Feature Phone Market in Africa
Quote from Ndubuisi Ekekwe on December 16, 2019, 2:01 PMAfrica is a mobile-first market, and that means we need to pay attention to the smartphone market. Samuel Nwite examines the state of the market with the latest IDC data.
“In the fierce competition among smartphone companies, Transsion brands (Tecno, Infinix, and Itel) are leading the feature phone space with a combined unit share of 64.0%. Nokia comes second with 10% share. In the smartphone space, Transsion (36.2%) Samsung (23.9%) and Huawei (11.4%) led the way in unit terms. But Samsung is leading in value terms with 33.2% share, followed by Transsion (22.4%) and Huawei, (15.6%)..”
Africa is a mobile-first market, and that means we need to pay attention to the smartphone market. Samuel Nwite examines the state of the market with the latest IDC data.
“In the fierce competition among smartphone companies, Transsion brands (Tecno, Infinix, and Itel) are leading the feature phone space with a combined unit share of 64.0%. Nokia comes second with 10% share. In the smartphone space, Transsion (36.2%) Samsung (23.9%) and Huawei (11.4%) led the way in unit terms. But Samsung is leading in value terms with 33.2% share, followed by Transsion (22.4%) and Huawei, (15.6%)..”