Time for Mr. Biggs and Chicken Republic to try subscription business model? They need to learn from Taco Bell.
For those pondering how pervasive the subscription model has become in the American economy, Taco Bell may have the answer. The fast-food giant is set to begin trialing the "Taco Lover's Pass" subscription pass in a dozen Arizona eateries. For $10 per month, subscribers can pick-up one taco per day for a 30 day stretch. Subscriptions are seen as a crucial way of building out "a strong base of digital customers."
Time for Mr. Biggs and Chicken Republic to try subscription business model? They need to learn from Taco Bell.
For those pondering how pervasive the subscription model has become in the American economy, Taco Bell may have the answer. The fast-food giant is set to begin trialing the "Taco Lover's Pass" subscription pass in a dozen Arizona eateries. For $10 per month, subscribers can pick-up one taco per day for a 30 day stretch. Subscriptions are seen as a crucial way of building out "a strong base of digital customers."
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