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The New Twitter Playbook

Twitter Plans to Introduce Premium Features

Covid-19 is causing severe dislocations across business segments. With many companies hibernating, advertising revenue is down. Magically, companies like Twitter which depend mainly on adverts look imperiled. So, to overcome that paralysis, Twitter wants to launch a premium service.  Do not take it to the bank: unlike Facebook and LinkedIn, Twitter’s services are not optimally positioned to reward the creators because of the inherent anonymity in the platform. Yes, one person can run 10 accounts on Twitter and still be relevant. In Facebook and LinkedIn, you will struggle. The existence of that pseudo-ecosystem hurts Twitter’s ability to offer a service many would be open to pay.

Samuel Nwite reports on this Twitter redesign.