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The Magic of Target

The magic of Target: “capping off a year when [Target] increased revenue by more than it had in the previous 11 years combined". Yes, 2020 was that good for a good for the company.

While many businesses were affected negatively by events of the past year, Target may be one of the few to have benefitted from the pandemic. The retail giant says sales jumped 20% in 2020, including $9 billion in sales taken from competitors, “capping off a year when [Target] increased revenue by more than it had in the previous 11 years combined,” according to The Wall Street Journal. Target has invested heavily in online shopping in recent years, a move that paid off against its competitors during lockdowns as it used its stores to ship online orders.

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