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The Fish Bait Acquisition Construct

The Fish Bait Acquisition Construct

Fish Bait Acquisition Construct is a business strategy where you give things free to competitors. As they come to enjoy the freebies, you trap them, and over time, they become weak. The end game is that at the end, they beg you to take over their assets. Intuit, an American financial software firm in the domains of tax, accounting, etc, is a good case study on this.