Quote from Ndubuisi Ekekwe on January 5, 2022, 12:56 PM

It is simple: you cannot have a perfect playbook. You need to work on the playbook as you interact with markets.

"If you get to the market and discover that although the customer needs your solution, he is not ready to pay your market price, what would you do? Will you stick to that price and start retargeting a high-income section of the market? Or would you go back to the production room and find a way to beat down the cost of production to get a better price? Or would you go for more aggressive marketing?" A conversation at Tekedia