The Era of Category-Kings
“It's the era of Category-Kings, who understand their businesses and use One Oasis as they plug the Double Play Strategy. In the case of Zenith Bank, technology paved the way for this ascension. All hail the new Category-King”, Evelyn EBO.
Evelyn as she commented on a piece I had written on Nigeria's Zenith Bank which made PAT of N230 billion last year. Largely, it is what it is - build the one oasis and capture value through the double play.
Two weeks ago, I explained that in Harvard Business Review .Today, what is the one oasis in your business and how do you plan to capture value?
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Comment: Those who build product lines will go fast but those who build corporate brand will go far.
My Response: Companies exist to fix market frictions through forces called products and services. Indeed, the only force which can overcome market friction is product/service. And who creates that force? Companies. So, that company is the brand and which markets see, as the entity through which the special force emerges. Destroy the brand, the force loses potency. That statement - "Those who build product lines will go fast but those who build corporate brand will go far" is supported by physics!
