The Apple and Google Privacy Race
These things happen: you set up rules and sometimes you cannot be on top of the implications. Essentially, Apple and Google have taken user privacy to a point where other ecosystem players (like advertisers) are not happy, and even the government in the case of Google may be concerned.
On Wednesday, the French Competition Authority refused to tell Apple to hold off implementing the changes, which will stop apps tracking iPhone and iPad users without their explicit consent, or force Apple to negotiate with app developers.... [the] French complaint against Apple is very close in spirit to one lodged against Google in the U.K. over that company's disabling of third-party tracking cookies in the Chrome browser. There, the British Competition and Markets Authority is currently investigating whether the shift will make advertisers even more reliant on Google than they currently are.