If you are looking for a business idea in Nigeria (and broad Africa), focus on how to digitize or overlay digital technologies on what people typically do in the physical (manual) way. Due to marginal cost efficiency, digital unleashes the compounding law of accelerating returns. Businesses built on that construct, and fed on mobile internet, have great opportunities to outperform.
If you are looking for a business idea in Nigeria (and broad Africa), focus on how to digitize or overlay digital technologies on what people typically do in the physical (manual) way. Due to marginal cost efficiency, digital unleashes the compounding law of accelerating returns. Businesses built on that construct, and fed on mobile internet, have great opportunities to outperform.