Quartz writes on the secret weapon of Transsion brands like Tecno and Infinix. That secret is making cameras that make black skin glow. Yes, photo quality is very important and critical to the product success. Transsion has mastered that excellently. This is micro-innovation at best.

As its key focus market, Transsion has thousands of employees across Africa, working in production lines in its Ethiopian factory and as in-design and user interface personnel in Kenya and Nigeria. After conducting an in-depth analysis of consumers’ photo habits and needs, the company found photo quality was important to not just younger consumers but increasingly wider age demographics. Phone cameras, especially front camera exposure, was the first feature customers inspected when considering buying a new mobile phone.