Spotify vs Apple on Podcast Pricing
Quote from Ndubuisi Ekekwe on April 25, 2021, 12:22 PMThe distinction between Apple and Spotify is becoming evident: creators will likely capture more value from Spotify than Apple.
Spotify will try to take a bigger bite out of Apple's stake in podcasts by launching a competing subscription option that, unlike Apple, will not charge podcast creators an annual fee and lets them keep 100% of their subscription fees, an anonymous source tells The Wall Street Journal. Spotify will also reportedly let content creators set their own pricing. Apple's podcast subscription service, set to launch next month, would charge podcasters a $19.99 annual fee to enable subscriptions, take up to a 30% cut of subscription revenues for the first year and a 15% cut thereafter.
The distinction between Apple and Spotify is becoming evident: creators will likely capture more value from Spotify than Apple.
Spotify will try to take a bigger bite out of Apple's stake in podcasts by launching a competing subscription option that, unlike Apple, will not charge podcast creators an annual fee and lets them keep 100% of their subscription fees, an anonymous source tells The Wall Street Journal. Spotify will also reportedly let content creators set their own pricing. Apple's podcast subscription service, set to launch next month, would charge podcasters a $19.99 annual fee to enable subscriptions, take up to a 30% cut of subscription revenues for the first year and a 15% cut thereafter.