Spotify introduces media personalities, influencers to its new DJ Feature.
Spotify introduces media personalities, influencers to its new DJ feature
Spotify, the world's leading audio streaming platform, has announced a new feature that allows media personalities and influencers to create and share their own playlists with voice commentary. The feature, called DJ Mode, is designed to give listeners a more engaging and interactive experience, as well as to showcase the diverse voices and tastes of Spotify's creators.
DJ Mode is currently available in select markets, including the US, UK, Canada, Australia, and New Zealand. Users can access DJ Mode playlists by browsing the Made For You hub or searching for specific creators. Some of the media personalities and influencers who have already created DJ Mode playlists include:
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- Bill Simmons, the founder of The Ringer and host of The Bill Simmons Podcast, who shares his insights on sports, pop culture, and music.
- Zane Lowe, the global creative director of Apple Music and former BBC Radio 1 DJ, who curates a playlist of new and emerging artists from around the world.
- Addison Rae, the TikTok star and actress, who mixes her favorite songs with personal stories and tips on fashion, beauty, and wellness.
- Charli D'Amelio, the most followed person on TikTok, who showcases her musical tastes and influences, from hip hop to indie rock.
- Joe Rogan, the comedian and host of The Joe Rogan Experience, who blends comedy, commentary, and music in his playlist.
Spotify says that DJ Mode is part of its vision to become the ultimate destination for audio content. The feature aims to provide more opportunities for creators to connect with their fans and express their personalities through music. Spotify also hopes that DJ Mode will help listeners discover new music and genres, as well as learn more about the creators they follow.
Spotify plans to expand DJ Mode to more markets and creators in the future. The company also invites users to share their feedback and suggestions on how to improve the feature. Users can do so by visiting the Spotify Community page or contacting Spotify Support.
