Skincare Products Go AI
AI goes into skincare and broad beauty sector. Yes, AI can formulate your cream based on the texture and nature of your skin. Personalization at scale now trending in the world of beauty as Internet of Things and AI converge on mobile internet.
Japanese beauty brand Shiseido has entered the skincare industry's latest competitive realm with a personalized high-tech moisturizer and serum, formulated by pairing augmented reality and artificial intelligence. Called Optune, it's one of the first Internet of Things smart appliance systems in the beauty space combining an intelligent app with a physical dispenser.
Optune launched this week in Japan after a year of beta testing. For about 10,000 yen (or $92) a month, users can assess and modify their skincare regime on a twice-daily basis. The app, which only works with iPhones, collects data from faces using the phone's front-facing camera. Images are analyzed by A.I. Data is then sent to a cylindrical appliance loaded with five Optimum Shot serum cartridges, which dispenses a lotion formula deemed suitable for users' skin.