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Pricing Innovation - Robinhood and Cowbell Milk

Fractional shares are pieces, or fractions, of whole shares of a company. With fractional shares, you can trade stocks in pieces of shares, in addition to trading in whole share increments. Imagine a scenario where one can buy 1/1000 of a share, and doing that fractional share trading is real-time. Robinhood offers Fractional Shares feature in America, and that is satchetization in Nigeria (packaging products in sachets ... Cowbell Milk). Yes, America now sells company shares in sachets! And that innovation has made Robinhood a really great company. 

What is your product pricing innovation?