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Plot of the Day – A Guide to Digital Strategy

No matter what you do, in any ecosystem or platform, you need to have awareness that we are already in a platform-shift.  Companies like iROKOtv do not even support desktop users, focusing exclusively on mobile. So, as you move from meatspace to online, there is only one domain for alpha – mobile. Google has added a new sauce to it, calling it Mobile AI-first. A business without internet mobility strategy has no future. Build for the mobile world. This plot shows that clearly.

The trend will continue, desktops may never entirely go away, but its share will continue to shrink. Every platform based business must certainly have a robust mobile strategy. Just follow the market wherever it goes, or better still: go ahead and wait for it.