Quote from Ndubuisi Ekekwe on July 21, 2019, 7:16 AM

MTN begins a data future with the appointment of a Chief Digital & Fintech Officer: Yolanda Cuba. Simply, MTN adds the cap of a fintech despite the traditional telecom services it currently provides. For Ms. Cuba to be reporting to the Group CEO of MTN tells you the seriousness of this strategic redesign. Count MTN as one of the mega-newest fintechs in town! Yes indeed because as the Pan African Payment and Settlement Platform (PAPSP) arrives, non-banking institutions like MTN could be the enablers of this future. I know one thing: customers will win as competition hits from all angles on financial services.

Yolanda Cuba to join MTN as Group Chief Digital and Fintech Officer Yolanda Cuba to join MTN as Group Chief Digital and Fintech Officer
MTN Group has announced the appointment of Yolanda Cuba as Group Chief Digital and Fintech Officer. Yolanda will join the MTN Group Executive Committee reporting to the Group CEO Rob Shuter. In this role Yolanda will lead the Group’s strategic expansion of its financial services and digital solutions efforts and transformation into a digital operator.

Yolanda brings extensive telecommunications and leadership experience to MTN Group. She joins MTN Group from Vodacom, where she served as Chief Officer of Strategy and M&A. She was previously the CEO of Vodafone Ghana for a three-year period, a role that saw her named Telecom CEO of the Year in 2018. (Press release)