Fixing Aba Shoe Sector with Public-Benefits Corporation
Aba - it remains special to me. The legends of old in Abia state were made in Aba. But Aba is dying as a city. Yet, Aba could be great again, as it has the sparks of genius to compete with Italy and Spain in the leather industry. In this piece, I offer some clear strategies to redesign the core sector in the Enyimba city.
Establish a vehicle that will galvanize the different shoe making entities into brands. Each brand will push for higher quality through better tools and training and advocate more collaboration among players. A requirement that a brand buys from the entities will be established. It will be similar to a merchant buying farm outputs from farmers even as the merchant has provided seeds to the farmers at planting season. Through strategic advertising and marketing, Aba will reach its promise. Ebeano - obodo oma [Here we are, the good city].
We need to make Kano, Osogbo, Uyo, Jos...to return to glory.
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