Quote from Ndubuisi Ekekwe on August 17, 2018, 7:01 PM

This is what it means when a new store becomes an exhibition: IKEA opens an office in India and everyone wants to visit. The company had underestimated the Indian demand. Yes, they are begging people to stay home!

The company may wonder why it did not make it into India many years before now. Simply, the key to business success is making customers FANS.

IKEA’s first Indian store has seen so much rush in the first week of its opening that the retailer is now having to dissuade shoppers from coming.

[...]

Some 40,000 shoppers had showed up on day one, leading to chaos and two-hour long queues just to get inside and a long winding traffic jam outside. Social media was flooded with scary videos and images of the situation.