Make FANS out of Customers - Be Like Apple
Consumers are visitors, Customers are neighbors.
In this 2019, improve your service delivery to make your consumers to become customers.
The greatest companies go beyond having customers – they engineer FANS out of customers.
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When customers are fans, great moments arise and glory happens.
Be like Apple – go beyond Needs and Expectations to Perceptions of customers, creating Fans out of customers.
That's what great customer experience brings, making customers feel that they are part of something special. When customers become fans, they help you with innovation and marketing; and seeing you succeed becomes more or less an obligation to them.
To do well in the perception demand innovation, you must first know where the future is, go ahead of everyone and organise the party, and then invite the customers to experience; magically, your offering becomes what they have been aspiring for.