How To Capture Value
In this Harvard Business Review article, I offered a clear roadmap on how the One Oasis Strategy and Doubly Play Strategy can help startups unlock value. Interestingly, the world of global tech likes the postulations and the feedback has been superb. Read it…
Summary: "More and more startups are popping up, offering customers new services and products that save them money. And while their offerings are attractive, they have one shortfall: They don’t capture value for the company.
"Fortunately, there is a strategic model that startups can follow that allows them to focus on service and capture value at the same time — double play. Building double play into a startup operation means that a startup understands the current positioning it has and then find ways to capture extra value in that process. In double play, there is a high level of dependency within the business units, making it possible to create a virtuoso circle of value capture within a symbiotic relationship. There are three core phases in creating double play: discovering the best product your business can offer, identifying value points in your company, and then monetizing that value." Ndubuisi Ekekwe
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