Quote from Ndubuisi Ekekwe on September 2, 2020, 11:47 PM

 

Google compensates for the fees. Yes, Google will from November 1 start charging new fees for advertisements served in the U.K., Turkey and Austria—countries that are implementing new digital services taxes (DST) on the revenues earned on their turf. This could ultimately lead to an increase in the prices being charged for the advertised goods, Fortune reports.

Google and Amazon will increase the prices they charge advertisers and sellers to reflect new digital services taxes being levied in the UK, Austria and Turkey.

A letter sent to advertisers by Google overnight and sighted by The Register opens: “On November 1, 2020, Google will begin charging new fees for ads served in the United Kingdom, Turkey, and Austria.”