Digital Advertising - $49.5 Billion for H1 2018
Advertisers spent $49.5 billion on digital sites in the first half of the year, up 23% from 2017. Mobile nabbed 63% of the spending, up from 54% a year earlier, the Interactive Advertising Bureau reports. Online video advertising remains a small segment but growing fast. It jumped 35% to $7 billion, with more than half going to mobile devices, noted Fortune newsletter on Techcrunch piece.
Yet, when you add all the influencers, you will see that digital advertising is the future.
Business reporter Sapna Maheshwari writes that brands are now reaching out to nanoinfluencers, a term “used by companies to describe people who have as few as 1,000 followers and are willing to advertise products on social media”, to proliferate their social stream with #ads.
According to the Association of National Advertisers, as many as 75 percent of national advertisers currently partake in influencer marketing and 43 percent of those companies are planning to expand their influencer budget in the next year
