Quote from Ndubuisi Ekekwe on June 6, 2018, 12:42 AM

Interestingly, crowdfunding is no more just for capital – it offers many benefits besides cash. This piece explains it nicely.

“Crowdfunding has evolved into more than just a means to raise money,” says Natasha Raja, Vice President of Marketing at Indiegogo. “From building brand awareness to collecting consumer insights and market validation, it’s a way for entrepreneurs to tell their stories, make valuable business connections and turn clever ideas into successful products.”

Here are the noted benefits why crowdfunding matters from the same article. You may need to consider it even if you have no need for funds!

• Building a loyal brand community: Exposing their ideas to global audiences of innovation seekers, today’s entrepreneurs use crowdfunding as a way to find and target their ideal consumer market.
• Finding the right partnerships for success: A big part of crowdfunding is the campaign, but nowadays there’s a lot more to it than that.
• Growing with equity crowdfunding: Options for scaling your business with crowdfunding go beyond collecting funds and selling perks.
• Innovation validation for large enterprises: Even Fortune 500 companies are tapping into the power of the crowd to de-risk and accelerate innovation.
• Reaching audiences across borders: In recent years, companies around the world have used platforms like Indiegogo to build brand awareness, generate consumer feedback, and get market validation — all of which are particularly important for a foreign company in a US market.