Cars24 is an Indian company. There is something amazing about how they have built the business: they reduced the purchase inertia by allowing users to try the cars and if they do not like them, they can return: ‘When consumers do make a purchase, they can keep and try out a vehicle for up to seven days “and return it if you don’t like it.”’. Can this work in a trust-challenged nation like Nigeria?
Cars24 is an Indian company. There is something amazing about how they have built the business: they reduced the purchase inertia by allowing users to try the cars and if they do not like them, they can return: ‘When consumers do make a purchase, they can keep and try out a vehicle for up to seven days “and return it if you don’t like it.”’. Can this work in a trust-challenged nation like Nigeria?