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Cameroon's Sabrina takes on identity in 'Sabrigang'

Wamba Kuegou Sabrina Ruth was born on 6 November 2001 in Yaoundé. She is originally from the West Region {Cameroon} where she spent part of her childhood with her grandparents. After obtaining her First Leaving School Certificate (FLSC), she joined her mother in Yaoundé, and it is in the English curriculum of the bilingual high school of Yaoundé that she continued her secondary school.

She manifests her attraction to the world of music from a very young age. At the age of eight, she started to learn singing in the Bafoussam Church Choir. Then, she moved to Yaounde and it was at the bilingual high school that she really developed her singing talents with some classmates. Distinguishing herself by her talent, sober and simple, she began to rub shoulders with the small studios of the capital. Shortly after, she was spotted by the label Afrobit Productions during a casting where she was unanimously accepted.

Her career began in 2020 with Afrobit Productions and is marked by a growing career. Thanks to a repertoire that borrows as much from the variety as from the standards of Afropop music, the young singer manages to make a place for herself in the African musical landscape with an album called "Love Agenda" and several other singles that are growing in success. With sports playing an important role in her career, she has a dedicated gym provided by her label.

While making her way, to surprise music lovers during her collaboration in 2021 with Koffi Olomide on Abele, a successful title that made her known to the general public in Central Africa and West Africa.

In just a few years on the professional scene, Sabrina Love began to attract international attention. In February 2023, she was the only Cameroonian artist invited to Lagos City, for the Soundcity MVP Awards Festival, alongside such giants as Davido, Burna Boy and Tems.

In 2023 Sabrina is nominated for the first time at the Canal 2'Or in the category Best female Afro urban music artist.

Well, a name like Lil Dicky, for instance, hints at self-deprecation; Wizkid connotes precocious youth. Music fans, however, also participate in this identity-making ritual, hence the abundance of demonyms in the music scenes both in Nigeria and elsewhere: the Ravens (for Rema's fans), the Outsiders (Burna Boy's), and the Barbz (Nicki Minaj's). This gives fans a stronger sense of connection to their favorite artists. Sabrina aims for this precisely in her latest single, SABRIGANG.

She has characterized her self-styled demonym as being all-round cool. Belonging to the Sabrigang means that you drip with "swag," that your "designer no be counterfeit," and that you "no dey carry last," boastful claims she asserts in English, French and Nigerian pidgin, amid an anthemic Amapiano-fest created by Eno on the Track.

Sabrina Album/EP

  1. 2021: Love Agenda
  2. Released: 16 November 2021
  3. Label: Afrobit Productions
  4. Formats: Digital download, streaming
  5. Singles

    1. 2020: A moi
    2. 2020: La Don Go
    3. 2020: Jaloux Ft. Yung Meagan
    4. 2021: Catastrophe
    5. 2021: Abele Ft. Koffi Olomide
    6. 2022: Maman Papa Ft. Dj Marina
    7. 2022: Validée
    8. 2022: Five Star Ft. Martins
    9. 2023: Johnny
    10. 2023: On The Low
    11. 2023: No Time
    12. 2023: Sabrigang

As a child, she idolized the Congolese soukous artist whose songs ruled airwaves across the continent in the 1990s and early aughts. Thus, during recording sessions, she was both nervous and starstruck with her childhood hero sitting only a hair away. "I didn't know if I was allowed to touch him," she tells me. Noticing her unease, however, the older artist offered reassurances.

Sabrina Awards and Winnings -:

2022 - StarNews show by Orange - Orange Cameroon artist competition
2022 - Balafon Music Awards - Espoir Trace de l’année by Mutzig {Maman papa Ft. Dj marina}
2022 - The Public Vision Awards - Music Revelation of the Year

Olomidé is but one of Sabrina's heroes, with her personal pantheon comprising BeyoncéAngélique KidjoEminemFally IpupaTiwa Savage, and her compatriot Charlotte Dipanda. But closest to her heart is Yemi Alade, the Nigerian pop star who emerged in 2013 with Johnny, a livewire continental hit about a philandering man, and has since built a reputation as one of the continent's most prominent Pan-African matriarchs. But it is the Nigerian's kineticism, rather than her Pan-Africanism, that enchants the Cameroonian. "Yemi is always joyful and brings that side of herself to the stage," Sabrina says.

Last year, her fangirling transcended words when it worked itself into a rhythm: she released a song that takes not only the title of Alade's breakout single but also its subject of infidelity. Borrowing some of its lyrics, it centers the same tone of despair: as in Alade's version, the titular Johnny, with his lascivious streak, is the nightmare of most women. Sabrina's impassioned singing finds an apt complement in a mid-tempo beat produced by Eno on the Track.

Alade, however, isn't Sabrina's only Nigerian obsession. She has admitted her wish to work with Asake and Tiwa Savage, while making no secret of her admiration for Burna Boy. Her On the Low, released earlier this year, is titled after his 2019 single. Both songs, however, are a world apart: where Burna Boy's props up sexual desire, Sabrina's has a quasi-spiritual tilt.

"On the low," a Nigerian slang referring to a secret affair, means different things to both artists: Burna Boy wants to get with a girl secretly; Sabrina brags about the "plenty blessings" she receives on the low. She starts off with French before slipping into English, while occasionally flaunting her knowledge of Nigerian slang: "Many plenty vibes dey flow/ e dey restrict their airflow," a reference to a phrase popularized by Davido.

In her love for Alade and Burna Boy, and her use of Nigerian pop culture argot, a pattern reveals itself: Sabrina courts the Nigerian market. The reason is not far-fetched: that's where the money is.

She comes off as an artist who understands how crucial identity is to cultivating star power. Not only does she give one to her budding fanbase, but she also assumes new ones in order to reach more audiences, choosing recently, for instance, to sing more in English than French to court Anglophone music fans.

We see in many of her songs this fluidity of identity. She is boastful in Sabrigang, vulnerable in Johnny, hedonistic in Five Star, and standoffish in No Time. Perhaps more is to come in her forthcoming debut album.

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