Brands Are Evolving With Their Digital Platforms
There is a small movement which is evolving: brands going all the way to launch ecommerce websites and platforms, cutting out distributors and retailers. It began when Nike opened its stores, insulating itself from any exposure to the paralysis affecting stores and malls. In Nigeria, a creamery, Coldstone Creamery, has joined the fray. Vertical integration across all phases of business is happening as technology makes such possible.
As part of the ways to further offer satisfaction to customers, Coldstone Creamery, has launched a mobile application and an E-commerce site for Nigerians. It is simple, fast, easy to use, and offers indulgence on the go. Recently, the Quick Service Restaurant (QSR) industry in Nigeria has witnessed several innovative ideas and growth strategies, especially during the pandemic. Now, the leading Ice cream brand has raised the bar with the launch of its mobile App and E-commerce website.
Uploaded files: