Artist-focused platform gamma expands to Africa, unveils Larry Gaaga as VP

#1 · September 23, 2023, 7:52 PM

Quote from Oladosun Joshua Segun on September 23, 2023, 7:52 PM

Gamma, the artist-focused platform that empowers musicians to create, distribute and monetize their music, has announced its expansion to Africa, one of the fastest-growing music markets in the world. The platform, which launched in 2019, has already partnered with over 10,000 artists across Europe, Asia and Latin America, offering them tools and resources to grow their fanbase and revenue streams.

Founded by former Apple Music Global Creative Director Larry Jackson and veteran music executive Ike Youssef

As part of its African launch, gamma. has also unveiled Larry Gaaga, the Nigerian music mogul and executive producer, as its Vice President of Africa. Larry Gaaga, who has worked with some of the biggest names in the African music industry, such as Wizkid, Davido and Burna Boy, will oversee gamma.'s operations and strategy in the continent, as well as scout and sign new talent.

"I'm thrilled to join gamma. as VP of Africa and help bring this amazing platform to the African artists who deserve more recognition and support," Larry Gaaga said in a statement. "Gamma. is not just another streaming service or distribution company. It's a platform that truly cares about the artists and their needs and provides them with everything they need to succeed in the global music market."

Gamma's unique value proposition lies in its innovative features and services that cater to the specific needs of independent artists. Some of these include:

- Gamma Pro: A subscription-based service that gives artists access to advanced analytics, marketing tools, playlist pitching, sync licensing opportunities and more.
- Gamma Studio: A cloud-based recording studio that allows artists to create and edit their music online, collaborate with other artists and producers, and share their work with their fans.
- Gamma Academy: An online learning platform that offers courses and workshops on various topics related to music creation, promotion and business, taught by industry experts and successful artists.
- Gamma Rewards: A loyalty program that rewards artists for their engagement and activity on the platform, such as uploading new music, inviting friends, completing courses and more.

The platform's mission is to democratize the music industry and empower artists to take control of their careers.

"We believe that every artist deserves a chance to make a living from their music, regardless of their location, genre or level of popularity. "That's why we created gamma., a platform that puts the artists first and provides them with everything they need to reach their full potential. We're excited to expand to Africa and work with Larry Gaaga, who shares our vision and passion for supporting the African music scene."

Gamma, the artist-focused platform that empowers musicians to create, distribute and monetize their music, has announced its expansion to Africa, one of the fastest-growing music markets in the world. The platform, which launched in 2019, has already partnered with over 10,000 artists across Europe, Asia and Latin America, offering them tools and resources to grow their fanbase and revenue streams.

Founded by former Apple Music Global Creative Director Larry Jackson and veteran music executive Ike Youssef

As part of its African launch, gamma. has also unveiled Larry Gaaga, the Nigerian music mogul and executive producer, as its Vice President of Africa. Larry Gaaga, who has worked with some of the biggest names in the African music industry, such as Wizkid, Davido and Burna Boy, will oversee gamma.'s operations and strategy in the continent, as well as scout and sign new talent.

"I'm thrilled to join gamma. as VP of Africa and help bring this amazing platform to the African artists who deserve more recognition and support," Larry Gaaga said in a statement. "Gamma. is not just another streaming service or distribution company. It's a platform that truly cares about the artists and their needs and provides them with everything they need to succeed in the global music market."

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Gamma's unique value proposition lies in its innovative features and services that cater to the specific needs of independent artists. Some of these include:

- Gamma Pro: A subscription-based service that gives artists access to advanced analytics, marketing tools, playlist pitching, sync licensing opportunities and more.
- Gamma Studio: A cloud-based recording studio that allows artists to create and edit their music online, collaborate with other artists and producers, and share their work with their fans.
- Gamma Academy: An online learning platform that offers courses and workshops on various topics related to music creation, promotion and business, taught by industry experts and successful artists.
- Gamma Rewards: A loyalty program that rewards artists for their engagement and activity on the platform, such as uploading new music, inviting friends, completing courses and more.

The platform's mission is to democratize the music industry and empower artists to take control of their careers.

"We believe that every artist deserves a chance to make a living from their music, regardless of their location, genre or level of popularity. "That's why we created gamma., a platform that puts the artists first and provides them with everything they need to reach their full potential. We're excited to expand to Africa and work with Larry Gaaga, who shares our vision and passion for supporting the African music scene."

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