Apple Launching of Web Portal – Unification of Apps
Apple debuted a portal for Apple Music on the web–no mobile app required. This is going to happen as mobile app and web app begin to fold together via Progressive Web Apps – “Progressive web applications (PWAs) are a type of mobile app delivered through the web, built using common web technologies including HTML, CSS and JavaScript. They are intended to work on any platform that uses a standards-compliant browser. Functionality includes working offline, push notifications, and device hardware access, enabling creating user experiences similar to native applications on mobile devices”. In the mobile-first world, expect a hybrid design which is just as good on both mobile and desktops.
Apple Music is getting a big expansion today with a new web interface that will let subscribers stream music directly from a browser without having to install iTunes or a separate Apple Music app. The new web interface launches today as a public beta for subscribers at beta.music.apple.com.
The interface looks a lot like Apple’s new standalone Music app that the company is launching with macOS Catalina later this year, except it runs inside a web browser. Apple says that it should work in all browsers, including Google Chrome, and on all devices, including Windows 10, Chrome OS, and even mobile platforms like Android