Quote from Ndubuisi Ekekwe on January 3, 2019, 6:29 PM

The law of diminishing Apple returns states that in all iPhone business processes, increasing unit price to boost revenue, while holding factors like game-changing innovation constant (“ceteris paribus“), will at some point yield lower stock value per-iPhone unit sold.

Apple did that through pioneering innovations via products like iPod, iPhone and iPad. The world responded. Apple saw glory and triumphed. The stock price went through the sky. Legends were made. Steve Jobs became a demi-god with disciples from the Himalayas to the Kilimanjaro, and from the Mississippi to the Shinano.